The Atelier

Alter Ego Luxury Hat Studio is a millinery atelier where each hat is shaped slowly by hand. Created by designer Jess Grinsel, the work blends traditional craft with a modern, quietly iconic sensibility. For those who appreciate thoughtful design, natural materials, and a life lived with intention.

An alter ego is simply your truest self revealed.

Shaped by Hand. Rooted in Nature.

Each hat begins with natural materials and a respect for the rhythms of the earth.

Small seasonal editions are released from the atelier throughout the year, alongside a limited number of private commissions created in collaboration with individual clients.

Shadow of a woman wearing a wide-brimmed hat cast on a wall in sunlight.

Studio Letters.